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Why Predictive Analytics Will Make You A Better Marketer

Why Predictive Analytics Will Make You A Better Marketer
       There are two general ways marketers tend to use analytics. The first way is the most obvious and common use, which is how marketers use Google Analytics to understand what visitors are doing when they visit to their organization’s website.
       The other—more effective—way is to use scoring algorithms that help you identify consumers who will be most likely to convert, in a measurable way, to identify what can be done differently with those consumers.

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