ELENA NEGOTEI

How Twitter’s Algorithm Offers a New Opportunity for Marketers

How Twitter’s Algorithm Offers a New Opportunity for Marketers
My first thought was that this was an out-dated tactic – surely we’re over the whole ‘number of followers as a marketing metric’ thing and we’re moving into the new age of quantified data and genuine engagement. Surely following back is largely a thing of times past, right?

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